Powder Alliance Grows

Powder Alliance Grows

Sugar Bowl, CA, Loveland Ski Area, CO, Castle Mountain Resort, AB Canada, and Ski Marmot Basin, AB Canada Join The Powder Alliance For 18/19

Pass Holders At Powder Alliance Resorts Receive 3 Days Each At 19 Premiere Winter Destinations In 4 Countries

Wrightwood, CA – April 1, 2018:  The Powder Alliance is excited to welcome Sugar Bowl, CA, Loveland Ski Area, CO, Castle Mountain Resort, AB Canada, and Ski Marmot Basin, AB Canada to its list of participating resorts for the 2018/19 winter.  Now spanning 4 countries and 2 hemispheres, the Powder Alliance is one of the world’s most powerful reciprocal season pass programs offering top-tier pass holders three days at 19 premier winter destinations.

Powder Alliance Resorts include Angel Fire, NM, Arizona Snowbowl, AZ, Bogus Basin, ID, Bridger Bowl, MT, Castle Mountain Resort, AB Canada, China Peak, CA, Kiroro, Japan, La Parva, Chile, Loveland Ski Area, CO, Ski Marmot Basin, Canada, Mountain High, CA, Mt Hood Ski Bowl, OR, Schweitzer, ID, Sierra At Tahoe, CA, Silver Star, Canada, Stevens Pass, WA, Sugar Bowl CA, Timberline, OR, and Whitewater, Canada.

Anytime season pass holders at each Powder Alliance resort receive three (3) days at all the rest, non-holiday.  That’s up to 54 FREE visits!  Tickets are free midweek, half price on weekends.  For a complete listing of holidays & restrictions visit http://www.powderalliance.com

Says John McColly, CMO Mountain High &  Stevens Pass, “We just made your winter road trip even more amazing by adding Ski Marmot Basin, Castle Mountain Resort, Sugar Bowl, and Loveland Ski Area, four resorts that offer the highest standard of skiing and snowboarding.  Whether you are covering the West Coast or hopping abroad to Japan and Chile, these are four mountains you definitely want to check out, if they aren’t already your hometown favorite.”


Sugar Bowl, CA: http://www.sugarbowl.com/home

Sugar Bowl is one of the oldest resorts in California with ties to Austrian ski culture, Hollywood and Walt Disney. With four majestic mountain peaks and more than 500” of snowfall annually, it is the perfect addition to any Powder Alliance road trip.  12 lifts access 1,650 acres and 105 trails that include everything from steep chutes to wide bowls to perfectly groomed cruisers.  Sugar Bowl caters to kids as well and this year they are proud to announce their newly renovated Kids Ski School.  Now the Powder Alliance’s second resort in Lake Tahoe, Sugar Bowl is known for its short lift lines, uncrowded slopes and highest annual snowfall.

Stay in the magical Hotel at Sugar Bowl in the only snowbound village in America, or discover nearby Truckee, a quaint former ice-harvesting, railroad, and timber town that now hosts charming shops and superb restaurants.


Castle Mountain Resort, AB Canada: https://www.skicastle.ca/

Castle Mountain Resort (CMR) is the real deal.  It is Alberta, Canada’s snowiest winter resort and second largest at 3,592 acres.  The resort is known for the best continuous fall-line in Canada with no shortage of powder, 350 in, 900 cm’s annually.  2,833 feet of vertical are sure to get your legs burning with close to 100 trails and 8 delicious alpine bowls.  Castle Mountain’s real strength is its appeal to advanced and expert riders. The area holds lots of steeps, glades, mini moguls, chutes, and cliff bands where freshies last for days.  Located just 2.5 hours from Calgary, it is the only area in Alberta with drive-to, ski-in/ski-out accommodations.  Visitors can book a stay at the Castle Mountain Ski Lodge & Hotel and/or find a variety of dining options in Castle’s mountain village.

If that wasn’t enough to put Castle on your list, they offer Alberta’s only resort-based cat-skiing operation, the Powder Stagecoach. This resort-based wilderness adventure uses the Huckleberry Chair and a snowcat to take guests to 2,000 vertical and nearly 900 acres of untracked terrain.  Castle’s cat skiing combines the best of both worlds; pristine, untouched glades and bowls with all the amenities that one would expect.

The area itself has an old school vibe and is ideal for those who enjoy skiing and snowboarding without the extra frills. If you are chasing powder on a big road trip, the only thing better than experiencing the superb hospitality at Castle is doing it for FREE through the Powder Alliance.


Ski Marmot Basin, AB Canada: https://www.skimarmot.com/

Marmot Basin is located 20 minutes south of the authentic, mountain town of Jasper, Alberta.  Boasting the highest base elevation of any major ski area in Canada, nature provides an abundance of light, dry snow from November to early May.  Since 2003 more than $29 million has been invested in new lifts, snowmaking and gorgeous base area amenities.  Marmot Basin is a world-class ski area that has maintained its uncrowded status in the breathtaking, protected wilderness of Jasper National Park, which is an integral part of the UNESCO Canadian Rockies World Heritage Site.

Marmot Basin encompasses 1,720 acres of skiable terrain on five mountain faces that include 91 named runs and 3 terrain parks.  You will find everything from long, winding, novice trails to high alpine bowls and steep chutes.  Seven lifts, including the longest, high-speed quad in the Canadian Rockies, access 3,000 vertical feet and a top to bottom run of more than 3.5 miles. This season, they opened Tres Hombres, 45 acres of treeless slopes with chutes and powder-filled bowls that provides an uninterrupted fall line of more than 1,200 vertical feet.

Major international airports acting as gateways to this paradise are through Edmonton and Calgary, both of which have a daily scheduled, shuttle service to Jasper. There are many beautiful ski destinations in Canada but none as pristine, natural and stunning as Marmot Basin in the Canadian Rocky Mountains.


Loveland Ski Area: http://skiloveland.com/

Near to the hearts and homes of Colorado skiers and snowboarders, Loveland Ski Area has been a local’s favorite for more than 80 years.  Just 53 miles west of Denver, Loveland boasts 10 lifts serving 1,800 acres of high alpine terrain that tops out at 13,010’.  With a season that stretches from mid-October to early May and an average annual snowfall of 422”, Loveland offers snow riders one of the longest and snowiest seasons in the state.

Loveland Ski Area is a hidden gem offering a classic Colorado experience without all the frills or hassles of the neighboring mega resorts. Abundant snowfall, uncrowded slopes, remarkable terrain and a laid-back vibe make Loveland worthy of every Powder Alliance wish list.

If you are still looking for more, Loveland also offers free snowcat skiing along the Continental Divide. The Ridge Cat provides cat access to some of Loveland’s most exhilarating terrain and is free to members of the Powder Alliance with a valid lift ticket. Enjoy panoramic views as you cruise to wide open bowls and powder choked chutes in the 18 passenger snowcat. Loveland will also be upgrading Lift 1 to a high-speed detachable quad for the 2018/19 season.

Pass holders from any participating Powder Alliance resort receive three (3) days at all the rest.  That’s up to 54 FREE tickets each winter!  Tickets are free midweek, half price on weekends, and regular price on major holidays.  This offer applies to top-tier, anytime passes only and not midweek, spring, or other restricted options.  Restrictions apply and all tickets must be used in the same season as the accompanying pass.  Guests are encouraged to visit www.powderalliance.com for a complete list of participating resorts and restrictions.

Experience 19 different mountains next winter all for the price of your home resort’s anytime season pass.  There are no membership fees, no collective pass prices, no additional charges of any kind.  Guests simply show an anytime 2018/19 season pass from a participating Powder Alliance area and receive skiing benefits at all the rest.  In 2014 the Powder Alliance was proudly named Best Season Pass Program by Ski Area Management magazine.  Go explore 3,200 acres at Silver Star, BC, dive deep into 900 inches of fresh snow annually at Kiroro, Japan, or ride all summer at La Parva, Chile.  All these benefits are FREE to full, anytime season pass holders of participating Powder Alliance resorts.

To begin planning your winter road trip, visit www.powderalliance.com.  Get details on participating resorts, special offers, and answers to frequently asked questions.  Guests can also see who has the snow by following the Powder Alliance at https://www.facebook.com/powderalliance and https://twitter.com/powderalliance  For questions or information please contact John McColly, CMO Mountain High & Stevens Pass, at 760-316-7803 or john@mthigh.com.



Angel Fire Resort, NM // Spencer Weimar, Marketing Manager, 575-377-4285, sweimar@angelfireresort.com
Angel Fire Resort is located in New Mexico at the southern end of the Rockies amidst the spectacular Sangre de Cristo Mountains. With 76 trails and 3 terrain parks, there is something for everyone; from long and gentle groomers to steep and challenging hike-only runs. A top-notch Ski School, night-skiing, a tubing area, a nearby Nordic Center, and convenient slopeside lodging make Angel Fire Resort one of the country’s most family-friendly winter destinations. www.angelfireresort.com

Arizona Snowbowl, AZ // Ryan Hartl, Resort Services Director, 928-214-4027, rhartl@arizonasnowbowl.com
Located on the majestic San Francisco Peaks, Arizona Snowbowl is just 7 miles outside of Flagstaff, Arizona, 2 hours from Phoenix, and 1 hour from the Grand Canyon. Originally founded in 1938, it is one of the oldest continually operated ski areas in the country. Arizona Snowbowl features 40 trails, 8 lifts including the new 6 person Grand Canyon Express, terrain
parks, snowmaking, on-mountain dining options and Ski Lift Lodge and Cabins. With a peak elevation of 11,500 feet, vertical drop of 2,300 feet, and average 260 inches of snowfall, Arizona Snowbowl is a true gem in the Southwest ski scene. www.arizonasnowbowl.com

Bogus Basin, ID // Austin Smith,  Marketing/Program Coordinator, 949-836-4952, austin@bogusbasin.com
Bogus Basin Mountain Recreation Area, located 16.5 miles North of downtown Boise, is a short drive from the airport and surrounding communities. The non-profit recreation area offers 2,600 acres of daytime skiable terrain and 165 acres for night skiing and riding; seven lifts and three people-mover carpets; and an 800-foot tubing hill. A hidden gem, the area boasts 91 named runs, an 1,800 foot vertical drop, and a Nordic center that offers 37 kilometers of groomed trail for cross-country skiing and snowshoeing.  www.bogusbasin.org

Bridger Bowl, MT // Doug Wales, Director of Marketing and Sales, 406-556-5675, dw@bridgerbowl.com
Ski the Cold Smoke at Bridger Bowl!   Located only 20 minutes north of the great ski town of Bozeman, Montana, this northern Rockies gem announces the addition of a new upper mountain chalet, named “Alpine Cabin”.  This warming and food service cabin will provide facility support to our 2 new triple chair lifts installed last season.  Bridger Bowl now offers expansive blue runs in addition to our well-known expert terrain.  Skiers and riders will find a 2,600′ vertical playground covering 2,000 acres of diverse terrain.  Daytime skier services provided with 4 day lodges, and in the university town of Bozeman, MT, you’ll find a wide assortment of lodging, dining and exciting nightlife options.  Find the best value ALL SEASON lift and lodging packages in North America at www.bridgerbowl.com

Castle Mountain Resort, Canada // Jason Crawford, Sales & Mkt Manager, 403-627-5101, Jason.Crawford@skicastle.ca
Castle Mountain Resort (CMR) is located an exceptionally beautiful and snowy location in the Westcastle Valley of the Southwestern Alberta Rocky Mountains.  Authentic, unpretentious, welcoming, and pure, are words most commonly used to describe Alberta’s snowiest resort.  Located 2.5 hours southwest of Calgary, Castle is the only resort in Alberta with drive-to, ski-in/ski-out accommodations. The resort is well known for the best continuous fall-line terrain in Canada and no shortage of powder (350 in, 900 cm’s annually). Castle is Alberta’s second largest resort, by acreage, taking skiers and riders back to the roots of our sport with uncrowded slopes, superb hospitality, and fixed grip lifts.  Closer to Heaven, Down to Earth…That’s Castle.

China Peak, CA // Nick Cohee,  General Manager, 559-233-4974, nick@skichinapeak.com
China Peak is located 65 miles east of Fresno, at Huntington Lake. The resort is an excellent midsize mountain offering 1,700 vertical and 1,400 acres of terrain with a variety to suit all levels.  Average snowfall is 325 inches and the longest run is 2.5 miles.  Lodging is just steps away at the Cozy Inn @ China Peak.  www.skichinapeak.com

Kiroro, Japan // Scot Ennis, Vice President of Sales & Marketing, 970-497-6188, scotennis5@gmail.com
Kiroro Snow World in Hokkaido Japan is a destination resort with modern facilities and infrastructure. Kiroro flies under the radar of the nearby high profile Hokkaido resorts, but the lack of crowds is an advantage for discerning powder hounds who want to make the most of the abundant snow and the tree skiing.  Kiroro consists of 1,200 acres spread over two peaks with 21 trails and 9 lifts.  Open since 2001, its traditional operating season runs from mid-November to early May.  www.kiroro.co.jp/en/winter/

La Parva, Chile // Thomas Grob, General Manager, tgrob@laparva.cl
La Parva is one of the most exclusive ski destinations in the Andes Mountain Range.  Located just 90 minutes from Santiago International Airport, it is the closest ski resort to the country’s capital.  La Parva is a beautiful mountain village where you can enjoy one of the best ski areas on the continent. Its slopes are recognized internationally since many of the best Olympic teams train there year to year.  In La Parva enjoy beautiful sunsets and the best gastronomy in a dream destination.  Get more at http://www.laparva.cl/  

Ski Marmot Basin, AB Canada // Brian Rode, VP Marketing & Sales, 780-852-3816, brrode@skimarmot.com
Marmot Basin proudly added 5 new runs on our Tres Hombres slope with 1,204 vertical feet (367 metres) of uninterrupted fall line for advanced skiers and snowboarders, which expands our diverse terrain on five mountain faces to 1,720 uncrowded, skiable acres (696 hectares).  The highest base elevation of any major ski area in Canada, combined with natural snowfall and snowmaking, provides great conditions from November to early May each season.  Virtually every location on the mountain is an inspirational viewpoint overlooking the protected wilderness of Jasper National Park, which gives visitors unique wildlife viewing opportunities as they travel 20 minutes to the mountain from Jasper or walk in the town.  Jasper is a world-class destination that offers a variety of accommodation, dining and nightlife options, while remaining an authentic, Canadian mountain town.  Learn more at www.skimarmot.com

Mountain High, CA // John McColly, CMO, 760-316-7803, john@mthigh.com
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s largest tubing area.  Night skiing & snowboarding is available 7 nights-a-week peak season and snowmaking covers more than 80% of the slopes.  Mountain High has been the first resort to open in Southern California for the past 16 years and traditionally operates from mid-November to mid-April. Get more at www.mthigh.com

Mt Hood Skibowl, OR // Hans Wipper, Director of Marketing, 503-658-4385, hans.wipper@skibowl.com
Mt. Hood Skibowl offers “the most night skiing terrain in North America” according to Ski Magazine, with 65 day runs and 34 night.  Less than an hour from Portland, Skibowl is known for some of the best terrain on Mt. Hood with a 4 minute ride to pure vertical and expertly groomed runs.  Intermediate and expert skiers are drawn to Skibowl’s night-lit black diamond runs and fresh snow in the 300 acre Outback.  Families and non-skiers can also enjoy winter fun at the Skibowl Snow Tube and Adventure Park featuring a conveyor lift to groomed tube hills, Frosty’s Play land, mini z snowmobiles, and more.  www.skibowl.com

Schweitzer, ID // Sean Mirus, Marketing Director, 208-263-9555 x2821, smirus@schweitzer.com
Schweitzer Mountain Resort is quickly rising in the ranks of the nation’s top destination resorts with 2900 acres of amazing terrain and renowned tree skiing.  Located in the rugged Selkirk Mountains of the northern Idaho panhandle and the northwest Rocky Mountains, Schweitzer overlooks the town of Sandpoint and Lake Pend Oreille.  Schweitzer is well known for its two massive bowls, uncrowded slopes, breathtaking views and amazing gladed terrain.  For more information on Schweitzer Mountain Resort visit www.schweitzer.com

Silver Star, Canada // Kristy Jahn Smith, Marketing Manager, 250-558-6075, kjahnsmith@skisilverstar.com
Silver Star Mountain Resort is nestled in the heart of British Columbia’s Thompson Okanagan region, less than a one-hour drive from Kelowna International Airport (YLW). A year round mountain destination, the resort offers 3,269 acres of varied skiable terrain, with an annual snowfall of more than 700 cm of dry B.C. interior powder. Award-winning Silver Star is recognized as being one of Canada’s best family resorts. An intimate, colorful, mid-mountain village provides true slope side lodging. In summer, the Silver Star Bike Park is widely regarded as one of the premier downhill mountain bike facilities in North America. Get more at www.skisilverstar.com

Stevens Pass, WA // Chris Danforth, VP Marketing & Sales, 206-812-7855, christopher.danforth@stevenspass.com
Stevens Pass Mountain Resort is located just 78 miles east of Seattle on the crest of the Cascade Mountain Range. Stevens averages 460 inches of snow annually, covering 1,125 acres of skiable terrain – including 50 major runs and numerous bowls, glades and faces.  The ski resort has a variety of terrain for every age and skill level.  Get more at www.stevenspass.com

Sierra-at-Tahoe, CA // Steven Hemphill, Director Of Marketing and Sales, 530-543-3130, shemphill@sierraattahoem.com  Sierra-at-Tahoe is located just 10 miles West of South Lake Tahoe and boasts 480 inches of annual snowfall, 2,000 skiable acres including 320 acres of heart-pounding backcountry terrain out the Huckleberry Gates.  With a continued commitment to terrain parks, it is easy to see why TransWorld Snowboarding readers continue to name Sierra Top 10 Parks in the nation. More info at www.SierraAtTahoe.com.

Timberline, OR // John Burton, Director Of Marketing, 503-272-3345, jburton@timberlinelodge.com
Timberline Lodge is located just 60 miles east of Portland, Oregon. Constructed in 1937, Timberline Lodge stands on the south slope of Mt. Hood at an elevation of 6,000 feet above sea level. This beautiful 55,000 square-foot National Historic Landmark is still being used for its original intent – a magnificent ski lodge and mountain retreat for everyone to enjoy. Timberline boasts the Northwest’s largest vertical terrain with 3,690 vertical feet (from the top of Palmer to the bottom of Still Creek Basin).  The ski area has a variety of terrain for every age and skill level.  Normal winter operations run from November to the end of May.  Get more at www.timberlinelodge.com

Whitewater, Canada // Rebeckah Hornung, Sales & Marketing Director, 250-509-1403, rebeckah@skiwhitewater.com
Located along Canada’s famous Powder Highway, high above the authentic mountain city of Nelson, British Columbia, lays Whitewater Ski Resort.  Where the simple things once again have meaning; Whitewater focuses on providing good quality snow, fresh in-house made meals, and genuine hospitality.  Often defined as “humble yet huge” the resort sees an average snowfall of 12 meters (40 feet) that blankets the playful terrain of steeps, deeps, chutes, bowls, glades and soft groomers all at a base elevation of 1650 meters (5400 feet). Whitewater is pure, simple and real…DEEP.  Get more at www.skiwhitewater.com 


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